I’m Mahmoud Amin, a copy-led Creative Director and marketing communications professional with 15+ years of experience building brands and leading integrated campaigns across Egypt and the GCC.
Throughout my career, I’ve worked across government, energy, tourism, telecom, finance, technology, retail, aviation and sustainability for clients including OQ, OQEP, the Ministry of Heritage and Tourism, Orange, Telecom Egypt, Xiaomi, Banque Misr, Ooredoo, Vodafone and many more.
My work has generated over 540 million views, spanning brand strategy, integrated campaigns, corporate communications, social media, film, digital content, experiential, events, CSR and stakeholder engagement.
I’ve CREATED campaigns. WON pitches. LED creative teams. BUILT brands. WRITTEN concepts, scripts, headlines and stories. And I’ve taken ideas from the first strategic thought through production and delivery across every major touchpoint.
At the heart of what I do is a simple belief: complex business challenges deserve clear, culturally relevant ideas that earn attention, connect with people and create lasting impact.