My work with Orange Egypt covered a wide range of brand and communication needs across multiple channels and customer touchpoints.
From integrated campaigns and product communication to retail materials, in-store promotions, flyers, internal communications, digital content and video, I worked across both everyday tactical briefs and larger brand initiatives.
The scope included developing creative concepts, campaign ideas, copywriting and messaging, then adapting them into different formats while maintaining a consistent Orange tone of voice and brand identity.
Projects spanned BTL, digital, social media, retail and internal communications, including campaign films, promotional videos, store flyers, sales materials, product launches, offers, seasonal campaigns, employee communications and customer-facing content.
I also directed all video content across the projects, taking the work from creative concept and script development through production and final execution.
The work involved translating one core idea into a complete communication ecosystem — from the main campaign message down to the smallest retail or tactical execution — helping Orange communicate clearly, consistently and creatively across a high volume of ongoing projects.
