Campaign Objective:
To honor the values of Ramadan—unity, generosity, and connection—by emphasizing OQ’s role in maintaining these values through community-focused initiatives.
To honor the values of Ramadan—unity, generosity, and connection—by emphasizing OQ’s role in maintaining these values through community-focused initiatives.
Concept Overview:
The "Doors of Goodness" campaign symbolized the act of opening doors to kindness, generosity, and community engagement during Ramadan. OQ showcased how their various initiatives, from social outreach to sustainability, keep the doors of opportunity and support open for individuals and communities in need, embodying the spirit of the holy month.
The "Doors of Goodness" campaign symbolized the act of opening doors to kindness, generosity, and community engagement during Ramadan. OQ showcased how their various initiatives, from social outreach to sustainability, keep the doors of opportunity and support open for individuals and communities in need, embodying the spirit of the holy month.
Slogan: أبواب الخير - Doors of Goodness
Results:
The campaign achieved over 2 million views on social media, resonating with a wide audience and reinforcing OQ’s commitment to social responsibility.
The campaign achieved over 2 million views on social media, resonating with a wide audience and reinforcing OQ’s commitment to social responsibility.
Video Execution by: Galaxy Way Oman
