Brief:
To launch a global awareness campaign during COP 27, positioning the SC Zone as a hub for exporting renewable energy to Africa and globally.
To launch a global awareness campaign during COP 27, positioning the SC Zone as a hub for exporting renewable energy to Africa and globally.
Concept Overview:
Life has shifted towards a cleaner and greener future, and the SC Zone is working rapidly to become the Green Fuel Hub of the Middle East and Africa.
Life has shifted towards a cleaner and greener future, and the SC Zone is working rapidly to become the Green Fuel Hub of the Middle East and Africa.
Slogan:
Green Fuel Ready.
Green Fuel Ready.
Results:
The campaign attracted significant international attention, positioning the SC Zone as a key player in the global renewable energy industry and setting the stage for further investments and partnerships in green energy.
The campaign attracted significant international attention, positioning the SC Zone as a key player in the global renewable energy industry and setting the stage for further investments and partnerships in green energy.
The ad was aired in the USA, Germany, China, UAE, France, and Egypt.
On CNN, Bloomberg, Sky News, Dubai TV, Phoenix TV, Nasdaq Screens-NY, Dubai Airport, Frankfurt Airport, France Airport, Bejing Airport, and JFK Airport.
