Campaign Objective:
To promote Oman Avenues Mall and increase footfall by encouraging shoppers to engage with their loyalty program, "Maxi Club."
To promote Oman Avenues Mall and increase footfall by encouraging shoppers to engage with their loyalty program, "Maxi Club."
Problem:
While the mall had a loyalty program and a mobile app, customer engagement and awareness of the benefits were low.
While the mall had a loyalty program and a mobile app, customer engagement and awareness of the benefits were low.
Solution:
The concept "You Beep, We Tadaaa" was created to highlight the celebratory nature of earning points through every purchase. By simply scanning receipts, shoppers could earn points redeemable for perks like valet parking, vouchers, and discounts.
Influencer Collaboration:
To expand the campaign’s reach, Oman Avenues Mall collaborated with top Omani influencers, including Salot, Waleed Ramos, and Bassma, whose involvement helped attract wider attention and create more buzz across social media platforms.
The concept "You Beep, We Tadaaa" was created to highlight the celebratory nature of earning points through every purchase. By simply scanning receipts, shoppers could earn points redeemable for perks like valet parking, vouchers, and discounts.
Influencer Collaboration:
To expand the campaign’s reach, Oman Avenues Mall collaborated with top Omani influencers, including Salot, Waleed Ramos, and Bassma, whose involvement helped attract wider attention and create more buzz across social media platforms.
Slogan:
You Beep, We Tadaaa.
You Beep, We Tadaaa.
Results:
The campaign energized mall visitors, boosting engagement with the app and loyalty program while creating a fun, rewarding shopping experience.
The campaign energized mall visitors, boosting engagement with the app and loyalty program while creating a fun, rewarding shopping experience.
