Campaign Objective:
To change behaviors, spread environmental awareness, and urge citizens, particularly young people, to protect the environment, natural resources, natural protectorates, and marine life to maintain sustainability.
To change behaviors, spread environmental awareness, and urge citizens, particularly young people, to protect the environment, natural resources, natural protectorates, and marine life to maintain sustainability.
Concept Overview:
The initiative, “إتحضر للأخضر” (Be Civilized to the Green), used the term "Green" to symbolize all environmentally friendly practices, while “civilized” refers to preserving ancient civilization values.
The initiative, “إتحضر للأخضر” (Be Civilized to the Green), used the term "Green" to symbolize all environmentally friendly practices, while “civilized” refers to preserving ancient civilization values.
Solution:
Created strong environment-related messages with a simple conceptual art direction and easy-to-understand copy that resonated with a wide audience.
Created strong environment-related messages with a simple conceptual art direction and easy-to-understand copy that resonated with a wide audience.
Results:
The campaign successfully engaged younger audiences and created widespread public awareness about environmental issues, contributing to the growth of sustainable behaviors.
The campaign successfully engaged younger audiences and created widespread public awareness about environmental issues, contributing to the growth of sustainable behaviors.