Campaign Objective:
To change behaviors, spread environmental awareness, and urge citizens, particularly young people, to protect the environment, natural resources, natural protectorates, and marine life to maintain sustainability.
Concept Overview:
The initiative, “إتحضر للأخضر” (Be Civilized to the Green), used the term "Green" to symbolize all environmentally friendly practices, while “civilized” refers to preserving ancient civilization values.
Solution:
Created strong environment-related messages with a simple conceptual art direction and easy-to-understand copy that resonated with a wide audience.
Results:
The campaign successfully engaged younger audiences and created widespread public awareness about environmental issues, contributing to the growth of sustainable behaviors.

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