Campaign Objective:
To launch the new international branch of Cairo University, one of the oldest and most prestigious universities in Egypt and the region.
To launch the new international branch of Cairo University, one of the oldest and most prestigious universities in Egypt and the region.
Concept Overview:
The campaign highlighted the achievements of Cairo University’s famous graduates from various fields, asking the audience to "Complete the Picture" by contributing to the new branch’s construction.
The campaign highlighted the achievements of Cairo University’s famous graduates from various fields, asking the audience to "Complete the Picture" by contributing to the new branch’s construction.
Slogan:
“كمل الصورة” (Complete the Picture).
“كمل الصورة” (Complete the Picture).
Results:
The campaign helped raise significant funds and awareness for the university’s international branch, strengthening its academic presence both locally and globally.
The campaign helped raise significant funds and awareness for the university’s international branch, strengthening its academic presence both locally and globally.
