Campaign Objective:
To boost tourism in Oman by changing people’s perceptions, driving conversations, and increasing inbound tourist and business traffic.
To boost tourism in Oman by changing people’s perceptions, driving conversations, and increasing inbound tourist and business traffic.
Concept Overview:
This concept focused on revealing the immense diversity of Oman’s nature and culture to a new audience. The campaign emphasized Oman’s unique modernization journey, which stands out compared to its neighboring countries. Through a visually striking hero film underscored by dramatic juxtapositions, the campaign authentically showcased Oman’s stunning landscapes and cultural heritage.
This concept focused on revealing the immense diversity of Oman’s nature and culture to a new audience. The campaign emphasized Oman’s unique modernization journey, which stands out compared to its neighboring countries. Through a visually striking hero film underscored by dramatic juxtapositions, the campaign authentically showcased Oman’s stunning landscapes and cultural heritage.
Slogan:
The Beauty of Oman
The Beauty of Oman
Results:
Video Views: 7.7+ Mn / Impressions: 15.4 Million+ / Reach: 11.5+ Mn / Engagement: 6.4+ Mn
This initiative has effectively positioned Oman as a must-visit destination for GCC nationalities, expats, business travelers, family vacationers, and international tourists.
