Campaign Objective:
To showcase Halwani Bros. products in a corporate ad while emphasizing the importance of community and tradition.
To showcase Halwani Bros. products in a corporate ad while emphasizing the importance of community and tradition.
Solution:
Drawing inspiration from the Prophet Muhammad’s (peace be upon him) encouragement of kindness to neighbors, the concept showed different people across generations in the same neighborhood using Halwani Bros. products. The selling line, “من أول بيتنا لسابع جار” (From Our Home to the Seventh Neighbor), reinforced the connection between Halwani’s products and community values.
Drawing inspiration from the Prophet Muhammad’s (peace be upon him) encouragement of kindness to neighbors, the concept showed different people across generations in the same neighborhood using Halwani Bros. products. The selling line, “من أول بيتنا لسابع جار” (From Our Home to the Seventh Neighbor), reinforced the connection between Halwani’s products and community values.
Results:
The campaign resonated deeply with viewers, strengthening Halwani Bros.' brand as a household name and increasing consumer trust and loyalty.
The campaign resonated deeply with viewers, strengthening Halwani Bros.' brand as a household name and increasing consumer trust and loyalty.
