Campaign Objective:
Encourage women to seek early medical consultation.
Encourage women to seek early medical consultation.
Concept Overview:
The Ministry of Health believes that women need to reach their maximum potential and become active members in the development of the country. The campaign introduces new leaders because the Ministry ensures women have the tools, time, and health to achieve what can’t be done.
The Ministry of Health believes that women need to reach their maximum potential and become active members in the development of the country. The campaign introduces new leaders because the Ministry ensures women have the tools, time, and health to achieve what can’t be done.
Solution:
An awareness campaign using an entertaining song for women under the concept "Do What Can't Be Done."
An awareness campaign using an entertaining song for women under the concept "Do What Can't Be Done."
Results:
The song went viral on social media and the campaign was recognized as one of the best women empowerment initiatives. It was featured in Think Marketing Magazine as one of the most emotive campaigns celebrating inspiring Egyptian women.
The song went viral on social media and the campaign was recognized as one of the best women empowerment initiatives. It was featured in Think Marketing Magazine as one of the most emotive campaigns celebrating inspiring Egyptian women.
The Campaign/Song
