Campaign Objective:
To promote wellness by encouraging physical activity and healthy diets to different age groups and target audiences.
To promote wellness by encouraging physical activity and healthy diets to different age groups and target audiences.
Problem:
People were neglecting their health and not taking doctors' advice seriously.
People were neglecting their health and not taking doctors' advice seriously.
Solution:
The campaign took a lighthearted approach to deliver health advice that everyone could relate to, using easy-to-understand messaging and relatable visuals.
The campaign took a lighthearted approach to deliver health advice that everyone could relate to, using easy-to-understand messaging and relatable visuals.
Results:
After being aired on TV, the campaign went viral on social media, amassing millions of views, shares, and interactions. The public's response was overwhelmingly positive, with people actively sharing the ads and embracing the message.
After being aired on TV, the campaign went viral on social media, amassing millions of views, shares, and interactions. The public's response was overwhelmingly positive, with people actively sharing the ads and embracing the message.
It was insightful and many people felt the campaign is speaking specifically to them which made them upload the ad on their accounts not just sharing it from the official Ministry of Health account
"One of the best insightful and light hearted ads I have ever seen in my entire life! It is smart and important in a light way"
"Best ad to watch for a governmental initiative"
There were articles and interviews about the campaign talking about how we changed the governmental old and boring ads to funny and insightful campaigns
It did not stop there.
People started uploading the ad to their Facebook profiles to gain more reach.
And after two years of airing this campaign, people are still sharing it on different Facebook pages with the copy written in the caption and gained thousands of interactions.
First copy targeting the seniors
Second copy targeting women
Third copy targeting males
