Brief:
To launch a campaign during COP 27 showcasing how CIB Bank is leading sustainability efforts by setting a positive example for other corporations.
To launch a campaign during COP 27 showcasing how CIB Bank is leading sustainability efforts by setting a positive example for other corporations.
Concept Overview:
The campaign focuses on the idea that small, meaningful actions can inspire change. It’s now CIB’s role to support and encourage other companies to follow suit in making a difference for sustainability.
The campaign focuses on the idea that small, meaningful actions can inspire change. It’s now CIB’s role to support and encourage other companies to follow suit in making a difference for sustainability.
Problem:
Customers lacked awareness of CIB's environmental initiatives and its commitment to sustainable banking.
Customers lacked awareness of CIB's environmental initiatives and its commitment to sustainable banking.
Solution:
The campaign utilized storytelling and green visuals, blending banking services with sustainability, and reinforced the bank’s mission to "lead by example."
The campaign utilized storytelling and green visuals, blending banking services with sustainability, and reinforced the bank’s mission to "lead by example."
Results:
The campaign gained significant recognition, being featured on the homepage of Ads Of The World, highlighting its creative and impactful message. It also increased awareness of CIB’s green initiatives, reinforcing its position as a sustainability leader.
The campaign gained significant recognition, being featured on the homepage of Ads Of The World, highlighting its creative and impactful message. It also increased awareness of CIB’s green initiatives, reinforcing its position as a sustainability leader.
