Campaign Objective:
To launch Telecom Egypt’s new brand proposition, “Stay Ahead - قبل أي حد,” and reinforce the brand’s commitment to offering the latest technology.
To launch Telecom Egypt’s new brand proposition, “Stay Ahead - قبل أي حد,” and reinforce the brand’s commitment to offering the latest technology.
Problem:
The previous slogan, “إحنا منك” (We’re From You), did not resonate with consumers and failed to deliver the expected results.
The previous slogan, “إحنا منك” (We’re From You), did not resonate with consumers and failed to deliver the expected results.
Solution:
A new slogan, "Stay Ahead - قبل أي حد," was introduced to blend the company’s heritage with its future agenda. The campaign showcased Telecom Egypt as a leader in offering the latest technologies and internet packages.
A new slogan, "Stay Ahead - قبل أي حد," was introduced to blend the company’s heritage with its future agenda. The campaign showcased Telecom Egypt as a leader in offering the latest technologies and internet packages.
Results:
The campaign became a 2019 summer hit, with a collaboration featuring Lebanese singer Elissa and Egyptian celebrities Ruby, Hager Ahmed, Khaled Anwar, and Asmaa Abo El Yazeed. The campaign saw significant consumer engagement and redefined Telecom Egypt’s brand positioning.
The campaign became a 2019 summer hit, with a collaboration featuring Lebanese singer Elissa and Egyptian celebrities Ruby, Hager Ahmed, Khaled Anwar, and Asmaa Abo El Yazeed. The campaign saw significant consumer engagement and redefined Telecom Egypt’s brand positioning.
It was top 1 song on Anghami app, trended for a week on Youtube and went viral on Facebook
