Campaign Objective:
To announce the biggest yearly sale on consumer goods at the Supermarket Expo, aiming to draw attention to the vast range of deals and discounts available.
To announce the biggest yearly sale on consumer goods at the Supermarket Expo, aiming to draw attention to the vast range of deals and discounts available.
Problem:
The Expo needed to stand out among competitive retail events.
The Expo needed to stand out among competitive retail events.
Solution:
By creating a vibrant, highly visible advertising campaign focused on the range of offers and immersive shopping experiences, the campaign successfully drove large crowds to the Expo.
By creating a vibrant, highly visible advertising campaign focused on the range of offers and immersive shopping experiences, the campaign successfully drove large crowds to the Expo.
Results:
The Supermarket Expo saw record attendance and sales, becoming a key retail event.
The Supermarket Expo saw record attendance and sales, becoming a key retail event.
